Picture This
The Book By Linda Kazares
The guide to using photography strategically
for growing businesses, creative professionals, entrepreneurs.
Most businesses see photography as decoration.
Clients see it as proof.
Digital eBook · 9 Chapters · First Edition 2026
Digital eBook · 9 Chapters · First Edition 2026
Sound Familiar?
You know your brand needs better images.
You just dread the decisions & time to make those changes.
Maybe you've been hiding behind your logo.
Maybe the last headshots were a selfie.
Maybe you don't know what to ask a photographer for,
or whether it's even worth the investment
Picture This is written for exactly those moments.
No camera skills required.
Nine chapters
Inside The Book
A complete guide — from why images matter to hiring, remote shoots, AI, events, and the people you love.
1
The Face of Your Brand
Why photography matters
2
Building Your Visual Brand
From concept to camera
3
Why Headshots Matter
The most important photo you'll ever take
4
The Magic of Remote Photography
Capturing professional images anywhere
5
AI and the Camera
What it can't do, and where it shines
6
Hiring the Right Photographer
Seven questions that make the difference
7
Overcoming Your Own Hesitation
Giving yourself permission to invest
8
Hosting Your Own Events
Capturing the moments you create
9
Family, Pets & Group Portraits
Memories that last a lifetime
Who is this book for
If your face, your team, or your work is part of how you sell — this is for you.
01
Entrepreneurs & Founders
You are the brand. Learn how to build a visual identity that earns trust before you say a word.
02
Professionals & Executives
Your headshot is the most important photo you'll ever take. Make it work as hard as you do.
03
Teams & Growing Businesses
Turn a scattered set of mismatched photos into one cohesive brand your clients recognize.
Straight from the Studio
This book will guide the visual story
A look at the brand photography inside the book
and the results it teaches you to ask for.
Why This Book
The only one of its kind on the shelf!
Picture This is the only photographer-authored, photo-forward book
written for the client— the entrepreneur and
professional's branded photography — not for photographers,
and not as a checklist for a single shoot.
Ditch generic stock photos for a highly customized, proprietary visual brand that protects your authority and drives genuine commercial trust in an AI-
dominated world.
Still not convinced, get the first chapter free.
No credit card.
Just an email and we'll send it off to you.
The Author
Linda Kazares
With over 25 years as a photographer, entrepreneur, and influencer, Linda has seen firsthand how the right
images can transform a business's perception.
She combines a passion for photography with proven
marketing instincts — helping entrepreneurs and
growing businesses tell their story in pictures that
actually mean something.
Linda Kazares
Founder · ConnectedIn Media Inc.
Why I Wrote Picture This
This isn't a photography book — it's a book about the image you project, and the business it brings you.
AI can do a lot of things. Telling your story authentically isn't one of them. A photograph taken by a professional — one that captures who you really are and what you stand for — carries a truth no algorithm can replicate.
If you're a creative, a company, or an entrepreneur ready to use photography strategically, this book is for you: to build a stronger brand, make a lasting impression, and create a visual identity that works as hard as you do.
I came to this the long way around — years spent writing for tech executives, living in strategy and structure, before the camera found me. I traded product development for creativity and built a career around photography instead. Through it all, one question stuck with me: where's the practical guide for
business professionals who want real results from their photos
You're holding it.
So — what's your vision?
Are you the face of your brand?
Not sure yet? Start reading.
Read Chapter 1 — The Face of Your Brand
— free, right now.
Get Picture This
Digital eBook · First Edition 2026
What Format is it available in?
A digital eBook edition featuring the full set of brand photography.
Is this a how-to for photographers?
No — it's written for the person buying the photography. Business owners, executives, and teams who want to use photography to build their brand, not photographers marketing themselves.
Do I need any photography experience?
None. The book is about knowing what to ask for, how to show up, and how to make images work for your business — not about operating a camera.
When does it ship?
First edition releases in 2026. Pre-order now to reserve your copy and be first to know the ship date.